Creating Posts
Write a brain dump and let AI adapt it for every platform.
The Post Editor
When you click New Post, you land on the post editor. The workflow is straightforward:
- Enter your idea — Write freely. This is your raw brain dump — it doesn't need to be polished.
- Reformat with AI — Click the reformat button. Levercast sends your idea through GPT-4o-mini with platform-specific prompts and returns tailored copy for each channel.
- Review & edit — Each platform gets its own editable text field. Tweak as needed.
- Add images — Upload images per-platform. Instagram requires an image URL.
- Publish or schedule — Post immediately or set a future date/time.
AI Reformatting
The reformat engine uses OpenAI's GPT-4o-mini to adapt your idea. Each platform has default tone guidelines:
| Platform | Default Style |
|---|---|
| Professional tone, 1–3 short paragraphs. Thought leadership and B2B. | |
| X | Concise and punchy. Hard maximum 280 characters. |
| Circle | Community-friendly, conversational. Supports markdown formatting. |
| Engaging visual-storytelling tone. Max 2,200 characters with 3–5 hashtags. |
These defaults can be overridden with custom templates.
Selective Platform Targeting
You don't have to publish everywhere. When reformatting, you can select which platforms to generate copy for. When publishing, you choose which platforms to post to — independently of which copy was generated.
Post Statuses
Every post has a status:
| Status | Meaning |
|---|---|
draft | Created but not yet published or scheduled |
scheduled | Queued for future publication |
published | Successfully published to all selected platforms |
partially_published | Published to some platforms; others failed or were skipped |
Image Uploads
Each platform supports an optional image. Upload images directly through the editor — they're stored via Vercel Blob and the URL is attached to the post.
Instagram has a specific requirement: every post must include a publicly accessible image URL. If you don't provide one, Levercast falls back to the INSTAGRAM_DEFAULT_IMAGE_URL environment variable if configured.
Content Modes
Levercast supports two content modes:
- Short-form (default) — Standard social posts across all platforms
- Long-form — Multi-stage pipeline for YouTube scripts, newsletters, and blog posts. See Long-Form Content.